Define
Set the objective, target audience, budget context and role for the activation.
CAPABILITY · CULTURAL PARTNERSHIPS & ACTIVATIONS
Choose partnerships and experiences for a specific audience and commercial objective.
Strategy for sponsorships, events, creators, athletes, artists, pop-ups, retail activations and hospitality programming.
Discuss a project →Questions answered
The decisions the engagement must support.
- What should we sponsor?
- Which partner fits the brand and the audience?
- Which creator, athlete or artist makes commercial sense?
- What kind of event should we create?
- How should the idea extend into social, content and PR?
- How will we judge whether it worked?
What we work on
A scope built around the commercial problem.
01
Partnerships and sponsorships
02
Creator, athlete and artist collaborations
03
Events, pop-ups and community activations
04
Retail and hospitality programming
05
Brand experiences
06
Social, content and PR extension
Approach
Select
Identify opportunities and shortlist partners against commercial and brand criteria.
Develop
Build the concept and plan its extension into social, content, creators and PR.
Evaluate
Brief production partners, review proposals and define how effectiveness will be assessed.
Outputs
What the client receives.
- Partnership Strategy
- Partner Shortlist
- Selection Framework
- Activation Concept
- Event Brief
- Channel Extension Plan
- Measurement Framework
- Production or Agency Brief
What this can improve
Indicators are agreed with the client according to the mandate and available data. Moon Above does not promise results that depend on execution, media, product or market conditions.
What does your brand need to decide?
Tell us what is changing, what is no longer working and what decision your organisation needs to make.
Discuss a Brand Project →