Jean-Baptiste Quesnay is a French entrepreneur and strategic advisor with more than fifteen years of experience building, repositioning and growing consumer brands across sport, food & beverage, lifestyle, hospitality and consumer tech.
Before founding Moon Above Advisory, he co-founded and led an international communications and creative agency operating across Paris, Dubai and Tokyo.
Under his leadership, the agency advised ambitious start-ups and major consumer brands across sport, food & beverage, lifestyle, hospitality and consumer tech. It was recognised among France’s leading public relations firms for three consecutive years and was twice named among Adweek’s fastest-growing agencies.
That experience across brand strategy, marketing, digital, social, influence and international growth gave him direct knowledge of the decisions made by leadership teams, marketers and their agencies: entering a market, managing growth, preparing a launch and coordinating several teams around one direction.
His work and analysis have been featured in Forbes, Capital, Challenges, Stratégies, Campaign Middle East, WWD and other international publications.