ENGAGEMENT · BRAND DIAGNOSTIC

Find what is limiting brand performance before spending money on the wrong fix.

The diagnostic examines performance, customers, competitors and the work appearing across the main channels. It identifies where the problem sits, what should not change and what the business should address in the next 90 days.

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When clients call

When a Brand Diagnostic is useful

  • Sales or consideration are slowing, but the cause has not been established.
  • Customers know the brand but cannot explain why they should choose it.
  • Campaigns, markets or product lines present different versions of the brand.
  • Leadership is unsure whether to fix execution, change the positioning or commission a rebrand.
  • Agencies are producing visible work without resolving the commercial problem.
What we review

The brand as customers actually encounter it.

  • Market performance and available customer data
  • Brand perception and reasons for choosing
  • Positioning and proposition
  • Category and competitors
  • Campaigns, social, creators and PR
  • Website, e-commerce, CRM and retail
  • Customer experience
  • Agency work and the quality of briefs
  • Differences between markets, teams and product lines
Questions answered
  • Is the problem the brand, product, price, channels or execution?
  • Which customers need to be persuaded or served better?
  • What do competitors own in customers’ minds?
  • What is still working and should not change?
  • Which spend or initiative should stop?
  • Which decision must be made in the next 90 days?
How the work is done

Two to three weeks, followed by a recommendation.

01

Frame

We agree the commercial problem, the decisions required, the markets involved and the evidence available.

02

Review

We analyse performance, customers, competitors and the brand’s main customer touchpoints.

03

Compare

We separate problems of strategy, proposition, communication, channel and execution.

04

Recommend

We state what to keep, fix, stop and address first.

What the client receives

The report sets out what to fix, what to keep and what to do first.

  • Executive Brand Diagnostic
  • What works and what does not
  • Growth blockers and business risks
  • Competitor and market-gap analysis
  • What to keep, fix and stop
  • Priority actions for the next 90 days
  • Recommendation on what follows: execution, positioning, research or rebrand
What this can improve

The measures used depend on the issue found and the evidence available. The diagnostic establishes a baseline; it does not claim sole credit for results produced later.

  • Acquisition
  • Consideration
  • Conversion
  • Preference
  • Campaign performance
  • Cross-market consistency
  • Reduced rework

Decide what to fix before issuing the next brief.

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What does your brand need to decide?

Tell us what is changing, what is no longer working and what decision your organisation needs to make.

Discuss a Brand Project →